Saiba como se adaptar a esse novo cenário e o que fazer para aproveitar o novo hábito de consumo, vendendo seus produtos na internet para sobreviver à crise.
SEBRAE
A pandemia do coronavírus que se espalha por todo o mundo gerou medidas de isolamento social, a fim de evitar a proliferação da Covid-19. A baixa circulação de pessoas afeta os micros e pequenos negócios, que estão sofrendo com a queda no consumo.
Atualmente vivemos um momento de contenção de gastos. E as pessoas estão buscando segurança, realizando suas compras online para não ter de frequentar locais públicos e, assim, correr o risco de contaminação.
O e-commerce e os marketplaces ganham força e passam a ser a melhor opção de venda, pois a consumidor recebe seu produto em casa ou escolhe o seu produto, com o menor contato físico possível.
Só que muita gente está tendo sua primeira experiência com a compra online, e quem tinha alguma resistência passou a dar uma chance.
Para acompanhar esses novos hábitos de consumo, é importante que o empreendedor aproveite a oportunidade para entender como o cliente procura, age, espera e gasta pela internet.
Nesse cenário de crise, o usuário quer saber o que as marcas estão fazendo e como podem contribuir para melhorar a situação, uma vez que elas podem servir de exemplo para as pessoas.
É importante, então, ficar atento a essa mudança de comportamento e a essa nova realidade.
Comportamento de compra
Os consumidores estão priorizando a compra online de itens essenciais:
- As vendas de supermercados, tiveram um aumento de 16%, e a taxa de conversão média no setor aumentou 8,1%.
- As visitas a sites de saúde (como alimentos naturais, vitaminas e higiene) aumentaram 11%, e as vendas dispararam 27%.
- A visita a páginas de utensílios domésticos teve um aumento de 33%.
- Além de todos os tipos de delivery, que tiveram uma alta taxa de procura.
Os setores não essenciais precisam se fortalecer como marca, pois o consumo vai retornar após a crise. Por isso cresce ainda mais a importância do propósito. As empresas e marcas precisam tomar muito cuidado para não serem vistas como oportunistas pelos seus consumidores, que estão mais sensíveis.
Sem sombra de dúvidas esta é a hora em que todos precisam se reinventar, focando a experiência do cliente e agregando valor na decisão de compra. Por isso, vale lembrar que o e-commerce não vende produtos e os marketplaces também, eles enviam soluções!
Lembre-se: É importante tratar seus clientes como pessoas e mostrar para eles que existem pessoas do outro lado da tela também.
Como vender online
A seguir, nós separamos algumas dicas para você ter sucesso nas vendas na internet.
Evite estratégias caras
As estratégias precisam ser simples, não é hora de pensar em crescimento exponencial nem em estratégias caríssimas. É possível começar a vender online sem necessidade de grandes investimentos. Crie, ouse, saia da sua zona de conforto. Use a Plataforma Comercial da Startup Valeon um marketplace que tem a responsabilidade de levar o cliente até a sua empresa.
Comunique-se com os seus clientes
Garanta que os seus clientes ficarão sabendo que você está implementando um novo formato de vendas. Não adianta nada fazer delivery se o seu consumidor não souber disso. Anuncie dos seus produtos e promoções na Valeon de maneira inovadora e disruptiva através da criatividade e estudos constantes aliados a métodos de trabalho diferenciados dos nossos serviços.
Explore os formatos disponíveis
O QUE A STARTUP VALEON OFERECE E VANTANGENS COMPETITIVAS
- Fazemos anúncios de publicidade para vários tipos de Empresas, Serviços e para Profissionais Liberais;
- Temos excelente custo x benefício;
- Nossos sites: (https://valedoacoonline.com.br/ e https://valeonnoticias.com.br/) têm grande penetração no mercado consumidor com um bom marketing fit que satisfaz esse mercado;
- A nossa Plataforma Comercial Valeon permite total flexibilidade de anúncios, promoções e de produtos, além de oferecer serviços de divulgação de Ofertas de Supermercados e de Veículos;
- Os resultados são mensurados através de métricas diária/mensal;
- O seu negócio estará disponível para milhares de Internautas através de uma vitrine aberta na principal avenida do mundo, 24 horas por dia, 7 dias da semana;
- A sua empresa fica visível para milhares de pessoas que nem sabiam que ela existe;
- Somos altamente comprometidos com os nossos clientes no atendimento de suas demandas e prazos e inteiramente engajados para aumentar as suas vendas.
De olho nas plataformas e Canais de Vendas
Plataformas Comerciais como a Valeon facilitam o processo de vendas por redes sociais. É fácil, você cadastra produtos, preço, vendedor e já pode começar a comercializar logo na sequência.
Pense em longo prazo
Vender online pode ser simples. Hoje é para apagar incêndio, mas em longo prazo pode ser uma invenção rentável. O marketplace da Valeon é a solução ideal para as empresas se adaptarem a esse momento.
VOCÊ CONHECE A VALEON
A Valeon é uma caixinha de possibilidades. Você pode moldar ela em torno do negócio. O que é muito importante. O nosso é colocar o consumidor no centro e entender o que ele precisa. A Valeon possibilita que você empresário consiga oferecer, especificamente para o seu consumidor, a melhor experiência. A Valeon já é tradicional e reconhecida no mercado, onde você empresário pode contar com a experiência e funcionalidades de uma tecnologia corporativa que atende as principais operações robustas do mundo essencial e fundamental. A Valeon além de trazer mais segurança e credibilidade para o seu negócio, também resulta em muita troca de conhecimento e ótimos resultados para ambos os lados, como toda boa parceria entre empresas deve ser. Lembrem-se que a Valeon é uma Startup Marketplace de Ipatinga-MG que tem a responsabilidade de levar o cliente até à sua empresa e que temos potencial para transformar mercados, impactar consumidores e revirar empresas e indústrias onde nossos produtos e serviços têm capacidade de escala e de atrair os investimentos corretos para o nosso crescimento.
Nossos contatos: Fones: (31) 3827-2297 e (31) 98428-0590 (Wp)
E-MAIL: valeonbrasil@gmail.com
Site: https://valedoacoonline.com.br/
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