Geração completamente atemporal
Arthur Felipe – UOL
Enquanto millennials e geração Z se digladiam sobre qual é a geração mais digital e trendy, existe um outro conceito geracional que está sendo adotado, principalmente nos meios que estudam o comportamento humano: os perennials. O recorte é atemporal, justamente porque o perennial não se aplica necessariamente a dogmas exclusivos de uma ou outra geração, mas aproveita o que há de melhor em cada momento. Confira as principais características:
Perennials entendem que as tecnologias mudam e que é preciso disposição e interesse em acompanhar esse movimento de transformação digital;
Eles entendem que, assim como a tecnologia evolui, outras coisas também podem evoluir, então seus gostos, hábitos de consumo e interesses também estão em constante evolução;
Os perennials são lifelong learners – sempre dispostos a aprender alguma coisa nova e, principalmente, colocá-la em prática;
Por aprender com suas experiências, eles desenvolvem melhor competências sócio-emocionais, como inteligência emocional, empatia e resiliência;
Eles são mais atrativos para o mercado porque são mais adaptáveis e seguros de suas competências e pontos a serem melhorados.
E aí, bora deixar de ser cringe e ser mais perene? Então se liga: O UOL EdTech, em parceria com a FIA Online, está disponibilizando uma certificação executiva gratuita em desenvolvimento de negócios, liderança e networking, com dois gigantes perennials do mercado: Camila Farani e Ricardo Amorim. O curso acontece nos dias 19 e 21 de julho e as inscrições são aceitas até dia 19. Participe!
Se você acompanha constantemente as redes sociais, em especial o Twitter, já deve ter se deparado com o termo “cringe” (uma gíria que, em inglês, significa vergonhoso) e que tomou grandes proporções em um conflito entre as gerações Z e Millenials.
Apesar de estar em alta agora, ele já era utilizado em 2011 para definir músicas de artistas pops que tinham produções bem toscas e abaixo dos padrões da indústria fonográfica.
O uso atual do termo envolve falar de situações constrangedoras ou desconfortáveis passadas por um determinado grupo de pessoas, comumente chamado de “vergonha alheia”. As pessoas da chamada geração Z (GenZ ou pós-Millenials) usa a palavra cringe para falar sobre hábitos dos millenials que são considerados ultrapassados ou antigos. Com isso, surgiram listas que apresentam características de cada geração que para o outro grupo são vistas como vergonhosas.
O termo cringe atualmente é usado referente a alguma característica considerada vergonha (Imagem: Guadalupe Carniel/Captura de tela)
Sendo assim, os usuários que fazem parte do GenZ usaram o Twitter para elaborar listas do que faz parte do cotidiano millenial e é considerado “cringe” por eles, tais como, pagar boletos, beber cerveja litrão, usar calça skinny, tomar café da manhã, usar emojis sem ser em situações irônicas, utilizar Facebook, assistir telejornais e achar que fds é final de semana, usar hashtags ou pontuações em publicações, ser fanático por café, gostar de Friends, entre outras situações.
Além disso, a palavra cringe tem se popularizado nas redes sociais e sendo aplicado em diversos conteúdos, memes e até letras de músicas.
Mas o que significa Geração Z e Millennials?
No caso, da Z, são as pessoas que nasceram a partir de 1995, consideradas uma geração digital e totalmente conectada, já que desde cedo foram expostos às redes sociais e à tecnologia. Já os Millenials (ou geração Y), são os que nasceram entre a década de 1980 e 1994, fazendo a transição entre diversos meios analógicos para o digital.
Cada geração recebe um nome conforme a época em que nasce, recebendo assim uma classificação sociológica, após a Segunda Guerra Mundial. Atualmente, além das outras duas gerações citadas acima, temos outras duas: os Baby Boomers (nascidos entre 1946-1964), Geração X (1965-1980).
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