Avalia The Bakery
Empresa global de inovação corporativa que atende empresas como Natura, Vale, Santander, entre outros, detectou aumento de mais de 50% na demanda por Corporate Venture Building nos últimos 4 meses
Joana Negri
São Paulo, agosto de 2021. Conhecidos por serem relativamente baratos e suficientemente populares entre empresários e profissionais da área de inovação, os hackathons e programas de aceleração de startups estão deixando de ser uma das principais fontes da busca por soluções tecnológicas entre grandes empresas. Apesar de contribuírem com o amadurecimento do processo de inovação corporativa e conectar as empresas do ecossistema de inovação, outros modelos estão sendo muito mais efetivos na geração de valor para acionistas de empresas, nacionais e multinacionais.
Principalmente desde o início da pandemia, soluções como o Corporate Venture Building (CVB) vêm ganhando cada vez mais espaço entre as empresas, uma vez que endereçam de forma mais estratégica os desafios da inovação, geração de valor e retorno sobre o investimento para os acionistas, papel diferente do que a contribuição mais relacionada a sensibilização e ideação que são entregues pelos chamados hackathons. A modalidade, ainda pouco disseminada por aqui, é importada dos Estados Unidos e da Europa, onde já é largamente usada pelas corporações. A The Bakery, empresa global de inovação corporativa fundada em Londres e com escritório no Brasil (que atende empresas como Vale, Natura, Santander e Fleury), é uma das maiores referências desse assunto dentro do mercado de consultorias e vem percebendo um forte aumento da demanda por parte das corporações brasileiras.
O CVB é um dos melhores modelos da atualidade para as grandes empresas que decidiram desenvolver startups a partir de ideias. Neste caso, a nova empresa é mantida completamente apartada da estrutura da companhia “mãe”, e tem como premissa atuar dentro da cadeia de valor da empresa patrocinadora. A The Bakery explica que as startups também podem ter o propósito de ser uma porta de entrada exploratória de tecnologias e modelos de negócio inovadores, complementares ou disruptivos, podendo também fornecer soluções para clientes e concorrentes.
“Os hackathons são relativamente baratos, engajam pontualmente a comunidade empreendedora, mas em geral não resolvem a vida das companhias patrocinadoras. O Corporate Venture Building exige um investimento mais alto e, em contrapartida, gera eficiência muito relevante no processo, no tempo de execução e no retorno do investimento, resultando numa melhor relação de custo-benefício, além de atender a direcionamentos estratégicos na construção de valor e novos negócios no médio e longo prazos”, afirma Rodrigo de Alvarenga, Head de Corporate Venture Building e Corporate Venture Capital na The Bakery.
“Grandes empresas como Natura e Vale, têm percebido que a criação de startups independentes, com o potencial de resolver os problemas de uma parte da cadeia, ou mesmo de negócios que não são diretamente ligados ao seu core business, podem gerar resultados melhores e trazer mais valor no médio e longo prazos”, diz o executivo.
Um exemplo de Corporate Venture Building é o Zé Delivery, aplicativo de entrega de bebidas criado pela Ambev, em 2016. Durante a pandemia, enquanto a Ambev sofreu com a expansão da concorrência, em um mercado com demanda estável, o aplicativo mais que dobrou de tamanho. Segundo dados levantados pelo JP Morgan em outubro de 2020, o Zé Delivery foi baixado 3,3 milhões de vezes ao longo de dez meses do ano passado, ante 1,47 milhão durante todo 2019.
Produção industrial de startups
No mundo, enquanto a taxa de mortalidade de uma startup flutua acima de 90%, as melhores venture builders podem reduzir esse risco significativamente, além de reduzir a exposição das corporates aos riscos de branding, entre outros, inerentes ao processo de lançamento de novas startups, preservando o caráter empreendedor, o uso de metodologias ágeis e mais modernas, bem como a liberdade necessária para os processos de ideação, validação e lançamento. Responsável por importantes iniciativas do gênero no Brasil, a The Bakery produz startups customizadas, processo no qual empresas inovadoras são prototipadas, testadas e lançadas sob medida para os clientes.
“Somos para as grandes corporações o que as aceleradoras são para as startups. Aqui na The Bakery, podemos construir ou matar negócios de uma maneira mais eficiente, uma vez que diminuímos a curva de aprendizado dos empreendedores e interrompemos o desembolso caso a ideia se mostre, de fato, inviável. Com isso, usamos menos dinheiro do caixa das empresas no médio e longo prazos”, explica Rodrigo.
Advindo do “Startup as a Service”, como foi batizado internamente, o programa tem acompanhado os anseios do mercado. “O mercado está aquecido. Já falávamos sobre o Corporate Venture Building com nossos clientes mas, de uns quatro meses para cá, observamos um crescimento de 50% na demanda pelo CVB e tivemos um aumento significativo dos projetos em negociação e estruturação”, conta Felipe Novaes, sócio e cofundador da The Bakery no Brasil.
Na opinião de Felipe, as grandes empresas entendem que, apesar de conhecerem como ninguém o mercado que geralmente lideram, gerenciar a concepção e o lançamento de uma startup foge do escopo e da competência de suas equipes. “O cliente nos procura porque entende que, internamente, esse processo sofre com burocracia, depende das horas de trabalho de muitos times, e o que poderia ser feito em um mês acaba demorando seis meses”, afirma.
O investimento em soluções complementares ou concorrentes é outro ponto que tem amadurecido entre as empresas brasileiras, segundo o cofundador da The Bakery: “Antigamente, as grandes dominavam mercados mesmo com algumas falhas de operação. Com a tecnologia, isso tem mudado cada vez mais rapidamente. Existem startups ganhando escala e faturando milhões em cima de brechas bem específicas, então, por que não olhar para dentro de casa e rever esse preconceito?”
ValeOn UMA STARTUP INOVADORA
A Startup ValeOn um marketplace que tem um site que é uma Plataforma Comercial e também uma nova empresa da região do Vale do Aço que tem um forte relacionamento com a tecnologia.
Nossa Startup caracteriza por ser um negócio com ideias muito inovadoras e grande disposição para inovar e satisfazer as necessidades do mercado.
Nos destacamos nas formas de atendimento, na precificação ou até no modo como o serviço é entregue, a nossa startup busca fugir do que o mercado já oferece para se destacar ainda mais.
Muitos acreditam que desenvolver um projeto de inovação demanda uma ideia 100% nova no mercado. É preciso desmistificar esse conceito, pois a inovação pode ser reconhecida em outros aspectos importantes como a concepção ou melhoria de um produto, a agregação de novas funcionalidades ou características a um produto já existente, ou até mesmo, um processo que implique em melhorias incrementais e efetivo ganho de qualidade ou produtividade ao negócio.
A inovação é a palavra-chave da nossa startup. Nossa empresa busca oferecer soluções criativas para demandas que sempre existiram, mas não eram aproveitadas pelo mercado.
Nossa startup procura resolver problemas e oferecer serviços inovadores no mercado.
Nossos contatos: Fones: (31) 3827-2297 e (31) 98428-0590 (Wpp)
E-MAIL: valeonbrasil@gmail.com
Site: https://valedoacoonline.com.br/
My family every time say that I am killing my time
here at web, but I know I am getting knowledge all the time by reading thes
good articles.
Piece of writing writing is also a excitement, if you be
familiar with then you can write or else it is complicated to
write.
Look at my homepage – search engine optimization price philippines
Very soon this site will be famous among all blogging people, due to it’s pleasant articles or reviews
Fantastic beat ! I would like to apprentice
while you amend your site, how could i subscribe for a blog site?
The account aided me a acceptable deal. I had been a
little bit acquainted of this your broadcast provided bright clear
concept
Sweet blog! I found it while browsing on Yahoo News. Do
you have any tips on how to get listed in Yahoo News? I’ve
been trying for a while but I never seem to get there! Thank you
Hey! I know this is somewhat off topic but I was wondering which
blog platform are you using for this site?
I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m
looking at alternatives for another platform. I would be great if you could point me in the direction of a good
platform.
Magnificent goods from you, man. I have understand your stuff previous to and you are just extremely wonderful.
I actually like what you’ve acquired here, really like what you’re stating and the way in which you
say it. You make it enjoyable and you still care for to
keep it smart. I can not wait to read far more
from you. This is really a wonderful web site.
After I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I receive four emails with the exact same comment.
Perhaps there is a way you can remove me from that service?
Thanks!
Good way of explaining, and nice piece of writing to get data about my presentation subject matter, which i am going to convey in academy.
I do agree with all of the ideas you’ve introduced
for your post. They are really convincing and will definitely work.
Nonetheless, the posts are too short for beginners. Could you please extend
them a bit from next time? Thanks for the post.
These are in fact enormous ideas in regarding blogging.
You have touched some fastidious things here. Any way keep
up wrinting.
What’s up to all, how is the whole thing, I think every one is getting
more from this site, and your views are fastidious in support of new visitors.
I visited many blogs but the audio quality for audio songs present at
this site is truly fabulous.
Review my blog … http://Www.Groovelineentertainment.Com
Hey are using WordPress for your site platform? I’m new to the blog world but I’m trying to get
started and create my own. Do you require any coding knowledge to make your own blog?
Any help would be really appreciated!
My page … live video Chat Sex
Thank you for the good writeup. It in truth used to be a entertainment account it.
Glance complex to far introduced agreeable from you! By the way, how could we communicate?
obviously like your web-site but you need to check the
spelling on quite a few of your posts. A number of them are rife
with spelling problems and I find it very troublesome to inform the
reality nevertheless I’ll certainly come again again.
At this time it looks like Expression Engine is the best blogging platform out there right now.
(from what I’ve read) Is that what you’re using on your
blog?
I loved as much as you’ll receive carried out right here. The sketch
is tasteful, your authored subject matter stylish.
nonetheless, you command get got an shakiness over that
you wish be delivering the following. unwell unquestionably come more formerly again since exactly
the same nearly very often inside case you shield this hike.
Useful info. Fortunate me I found your web site accidentally, and I am
shocked why this twist of fate did not came about
in advance! I bookmarked it.
My blog … 사설토토
I enjoy what you guys are up too. This sort of clever work
and exposure! Keep up the wonderful works guys
I’ve added you guys to my own blogroll.
Feel free to surf to my webpage – 먹튀검증
I know this site provides quality depending articles and extra data,
is there any other website which presents such data in quality?
My web site 스포츠토토
Very energetic post, I enjoyed that bit. Will there be a part 2?
Attractive element of content. I just stumbled upon your site and in accession capital
to say that I acquire actually loved account your weblog posts.
Anyway I will be subscribing to your feeds or even I success you get
right of entry to consistently fast.
You really make it appear so easy with your presentation however I find this topic to be really one thing that I think I’d never understand.
It sort of feels too complicated and extremely extensive for me.
I’m looking forward to your next post, I’ll try to get the hold of it!
Hello just wanted to give you a brief heads up and let you know a few
of the images aren’t loading correctly. I’m not sure why but I
think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.
I blog frequently and I genuinely appreciate your
information. This great article has really peaked my interest.
I’m going to bookmark your site and keep checking for new details about once per week.
I subscribed to your Feed as well.
Feel free to surf to my webpage :: adult Live Show
I’ve been surfing on-line more than 3 hours as of late, but I
by no means found any fascinating article like yours.
It is beautiful worth sufficient for me. Personally,
if all site owners and bloggers made just right content material as you probably did, the
web might be a lot more helpful than ever before.
Thank you for sharing your info. I really appreciate your efforts and I will be
waiting for your next write ups thank you once again.
Feel free to visit my web site – คลังความรู้
This website was… how do you say it? Relevant!!
Finally I have found something that helped me. Thanks a lot!
Spot on with this write-up, I honestly believe that this web site needs much more attention. I’ll probably be returning to read
more, thanks for the advice!
Also visit my web page :: 스포츠토토
Hello, i feel that i noticed you visited my weblog thus i got here to go
back the favor?.I’m trying to find issues to improve my web site!I assume its good enough to use
a few of your concepts!!
What’s up, I check your blog on a regular basis.
Your writing style is witty, keep it up!
I loved as much as you’ll receive carried out right
here. The sketch is attractive, your authored subject matter stylish.
nonetheless, you command get got an edginess over that you
wish be delivering the following. unwell unquestionably come more formerly again since exactly
the same nearly very often inside case you shield this hike.
I do not even know how I ended up here, but I assumed this put
up was great. I don’t recognize who you are however definitely
you’re going to a well-known blogger should you aren’t already.
Cheers!
Feel free to surf to my page 사설토토사이트
Hi everyone, it’s my first visit at this site, and post is in fact fruitful in support of me, keep up posting such articles.
Undeniably consider that which you stated. Your favorite reason seemed to be at the internet the easiest
thing to understand of. I say to you, I certainly get annoyed at the same time as other folks think about worries that they just don’t realize
about. You controlled to hit the nail upon the top as well as defined out
the entire thing with no need side-effects , other folks can take a signal.
Will probably be back to get more. Thanks
my web site: rich sex
If some one desires to be updated with most recent technologies then he must be
pay a quick visit this website and be up to date every day.
Hello would you mind sharing which blog platform you’re using?
I’m looking to start my own blog soon but I’m having a hard time
making a decision between BlogEngine/Wordpress/B2evolution and
Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for
something unique. P.S Sorry for being off-topic
but I had to ask!site phrase examplehttp://Jeremiahob.mee.nu/?entry=3295038http://nataliefhojk72.mee.nu/?entry=3295067
Wow, wonderful blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your website is fantastic, as well as the content!
Very good information. Lucky me I came across your website by accident (stumbleupon).
I have book-marked it for later!
Hi my loved one! I want to say that this post is awesome, nice written and come with almost all
important infos. I would like to see extra posts like this .
Wow, amazing blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of
your web site is wonderful, as well as the content!
Excellent pieces. Keep writing such kind of info on your site.
Im really impressed by your blog.
Hi there, You have performed an excellent job. I will definitely digg it and in my view recommend to my
friends. I am confident they’ll be benefited from this web site.
Hello! I’ve been reading your blog for a while now and finally got the bravery to
go ahead and give you a shout out from Porter Texas! Just wanted to say keep
up the excellent job!
If you aren’t hiring a travel agent you have got to
ensure to give your best to the planning facet so that you find yourself having a nice expertise.
What most of us do is we rush to the airport a few hours before the departure considering of solving the parking side first after
which having time to chill out. Earlier than you do this a minimum of verify the website to
affirm the departure time. Meet and greet parking ensures a smooth departure and arrival.
Upon your arrival on the airport you will handover the automobile keys to the appointed driver who will park
the automobile in the off-site parking area. “We will want further research to find out whether or not this is a cause-and-impact relationship between Agent Orange publicity and thyroid cancer,” mentioned Le.
9. Committee to Review the Health Results in Vietnam Veterans of Publicity
to Herbicides. Now providing a line of luxury, all-pure skincare, Agent Nateur
is a product of Jena’s mission to know the basis of
her health points, discover healing, and share her learnings with
others. U.S. Marine Corps Vietnam War Veteran and veterans advocate Patrick W.
Welch, PhD, added, “Agent Orange which contained the deadliest toxins recognized to humans has been taking an incredible health toll on those that served in Vietnam.
Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old daughter
and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is entirely off topic but I had to tell
someone!
I have been reading out many of your articles and i must say clever stuff.
I will make sure to bookmark your website.
I read this article fully regarding the resemblance of newest and preceding technologies, it’s amazing
article.
What’s up to all, how is all, I think every one is getting more from this web site, and your views are pleasant in support of new
visitors.
Pretty section of content. I just stumbled upon your blog and in accession capital
to assert that I get actually enjoyed account your blog
posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently fast.